By this point, most businesses already know the importance of online marketing. However, there may be differences in expectations. Your online marketing will not magically make you rich. It can do the following, though:When people search for a particular product or brand, Google results display a list of answers, ranked by relevance. Yours might not be ranking organically on the first page yet, butÂ if you use AdWords, your business name can still be there getting attention.