CIOs are senior executives. Most, or perhaps these days it’s many, still have an executive assistant. I spend most of my life meeting with CIOs. So why is it so hard to get into the diary, and sometimes harder still to stay in it? I know, you’re thinking it’s about priorities, about value. I get bounced or pushed to the outer limits because there are more important things to do. To some extent that is true – especially if I’m on a sales call.