This article is part of CMO.com’s November series about commerce and consumerism. Click here for more. Retailers are hard at work deploying their holiday shopping strategies amid an industry unsettled by significant demographic, economic, and technological shakeups. But wait! There’s more at play. Consumers are shaking things up, too. Their perceptions, expectations, and, ultimately, behaviors are giving way to new shopping trends that retailers must recognize and be prepared to respond to.