A velvety red Santa suit with a white fur trim, a thick, snowy beard, and a jolly face: the Santa plays a part in all of our Christmases. In fact, our Santa helped to define the look and personality of the modern Father Christmas. Where would we be without him? Although it may not seem like it now, this Santa hasn’t always been around. He was created by artist Haddon Sundblom, who spent the years between 1931 and 1965 fine-tuning the story of our Santa.