Banned in Nevada, in parts of India, in Fukoka, Japan, in Eugene, Oregon. Now, banned in London. Shock waves rippled through London as Transport for London (TfL) announced earlier today that Uber would be banned from the streets of the capital, beginning on 30 September. It’s a story of London and of tech versus analogue and of ‘disruption’ as a bad word. But it’s also a story of lobbying, of reputation, of brand positioning. It’s a loss for the tech giant, but a win for taxi companies.