Executives, by and large, expect your presentation to be boring. It’s why they ask for the exec summaries up front––so if they have to zone off, they’re still covered. So how do you signal to them, right away, that yours is different? One of the easiest ways is also stunningly effective: play music. Whenever I have music playing when people walk in, it relaxes them, energizes them and opens their minds––exactly what you want at the beginning of your presentation.