Oh, and those goofy felt turkey hats? A few years ago, they were $10. Now, they've been adorned with a Lions logo and sell for $20. About 1,500 get sold during Thanksgiving week, the team told me previously. It's unclear how much losing affects retail sales at the stadium. Certainly, larger crowds mean you'll sell more of everything, but losing can sap enthusiasm to spend on merchandise at the stadium that often can be found cheaper online or at the mall.