We are beauty curators, rather than selling full beauty lines we've cherry-picked only the cult products.
Cult Beauty was founded by a team of British and American beauty junkies with a thirst for transparency and products that deliver. Tired of having bathroom cabinets cluttered with half-empty or untouched bottles, it was high time for a change in the way we approached beauty. We pooled our resources with our expert panel to create a site that embodies our wish list of products, features and uncluttered design, complete with celebrity and insider beauty secrets. Source