Edplay meets the unique needs of stores that sell toys, games and gifts. We provide toy trade news and advice on merchandising and selling different toy, game and gift product lines. Edplay keeps retailers up-to-date on new and hot play products, offers interviews with toy industry experts and provides nuts-and-bolts advice on running an independent toy store. Since its inception in 1994, edplay has remained on the cutting edge of the toy industry. Retailers have come to trust our quality editorial as their number-one source of information.