Journal of Consumer Research

Journal
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values). Source

Outlet Details

Scope National, Trade/B2B
Language English
Country United States of America
Media Market Chicago
UVMs Request pricing
Frequency Bimonthly