Lipify glides on rich, intense color in just one swipe. Enriched with hydrating argan oil and olive oil, the non-sticky lightweight formula moisturizes lips with a luxurious soft and shiny finish. Available in a wide range of shades. Easy to use, non-retractable tip. How to use: Twist the non-retractable tip so a small amount of product is showing. Starting at center of lips, apply lip color in a side to side motion to upper and lower lips. Re-apply as desired. This is a recent launch by the brand L.A.