Whenever designers get together, we complain about difficult clients. At the same time, we love our clients. And, of course, we need our clients. Any collaboration is only as good as the relationships, which take work. I realized long ago that my difficult clients weren’t assholes or jerks or stupid. They simply didn’t know how to work with creative people, and that disconnect consistently leads to frustrations. So I decided to write a book, , to help clients better work with creative people.