Fiery Foods & Barbecue Central

Sunbelt Shows, Inc. is a media company that specializes in promoting chile peppers, fiery foods, and barbecue. It was organized in 1988 as a sole proprietorship to produce the first National Fiery Foods Show. The owners were—and still are—Dave DeWitt and Mary Jane Wilan, a husband and wife team. The company was incorporated in 1990 and produced additional shows including the Miller Motorsports Expo and the Albuquerque Home Show. The National Fiery Foods Show moved from hotel venues to the Albuquerque Convention Center and grew quickly from year to year. After starting with 37 exhibitors in 1988, by 1994 the show had 123 exhibitors in 30,000 gross square feet. By 1998 the show had switched to larger halls twice and had 260 exhibitors in 60,000 gross square feet. In 2006 the show was moved to the upscale Sandia Resort and Casino where attendance climbed to 14,000 in 2008. Source

Outlet Details

Scope National
Language English
Country United States of America
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