Trends, by definition, come and go. Some stay the course to become fundamental, whilst some come and go, and then return (skeuomorphism anyone?). Our mission, as experience designers, remains the same: to make people’s lives better. Here are my top five trend predictions for 2018. When GDPR (General Data Protection Regulation) takes effect in May this year, many companies will face the prospect of being non-compliant and will need to redesign their services.