Yup, you hear about b-roll and have no idea of why it’s so important. B-roll are the takeaway shots that create a story and help your audience connect with your message, lifestyle, values. They are the images that speak for themselves without words. The easy solution is to just buy stock footage. BUT, not only does descent stock (not the creepy stock that looks like a bad insurance ad from 1988) cost a lot it does not represent you!