DanoneWave in Canada launched the new Activia Pure, a plain yogurt made with 100% all-natural ingredients. The yogurt also contains the benefits of Activia’s exclusive B.L. Regularis probiotic culture. The company describes Activia Pure has being made with only the simple ingredients: skim milk, cream, skim milk powder, active probiotic culture B.L. Regularis and active bacterial cultures. Activia Pure has no added sugar, and offers a smooth, delicate flavour.