In terms of the future, naturally, as per any young entrepreneur, Tennant wants to grow his brand into one of the UK’s biggest and introduce it into a number of fine food outlets and restaurants. And then there’s the ‘gourmet’ salt market. Yep, you heard right. Already DSS has a new product in the pipeline and what a cracker it sounds. Imagine your finest rump steak, slowly massaged in Apple Smoked Sea Salt. Yes please!