In 2004, The Times was acquired by Morris Multimedia Inc., a Georgia-based company that is one of the largest privately held media organizations in the United States. The company was founded by Charles H. Morris in Savannah, Georgia in 1970.
The "Gainesville" in the newspaper's name was dropped during the first decade to reflect its broader coverage area. "Daily" was dropped in 1972 to shorten the name simply to The Times.
The newspaper celebrated its 60th anniversary in January 2007.
Today, through both The Times and gainesvilletimes.com, the newspaper remains committed to the same ideals as those of its founders, Charles and Lessie Smithgall. The newspaper strives each day to provide quality coverage of the news of the day, with a particular focus on Northeast Georgia. Source