Why we shop where we shop BY ROD McDONALD Identifying why we shop in certain places, while avoiding others, is not easy. Why some places succeed, while breaking all the established rules of retail, is bewildering — yet all of us can name several. My wife and I were walking along 13th Avenue. That is our funky, artsy street in Regina, albeit on a much smaller scale than other cities. We passed by Cuppa’ T, a retail store that sells, quite obviously, tea.