How did two wheels emancipate women? When bicycles became available in the 1880’s, women did not have to rely on men for transportation. “The bicycle became their freedom machine.”Brutal Simplicity of Thought by advertising genius Maurice Saatchi asks you to look at things, questions, and their connections in new ways. Here’s a two minute video showing a series of pages from the book. Each page has a question, one image, and a brief answer. The book is mostly blank space. On purpose.