Jeff Benson, vice president, builders risk at Victor O. Schinnerer & Company, is often approached by young producers who have their eye on the builders risk insurance business. His No. 1 piece of advice? “I point them to the coverage forms, and I point them to the differences in these forms,” he says. “That’s how you should sell it.”Here are three crucial builders risk definitions that vary by policy. 1) Deductible. Most builders risk deductibles are percentage-based.