Andreas Weigend is an expert on the future of big data, trends in consumer behavior, and social-mobile technologies, the combination of which he calls the social data revolution. He is the former chief scientist of Amazon, where he helped create a culture of data, experimentation, and innovation. He currently teaches at the University of California–Berkeley and at Fudan in Shanghai. He is the founder and director of the Social Data Lab. Clients include Hyatt, Alibaba, MasterCard, and Lufthansa.