In the past few years drugs companies, TV shows and book publishers have all made moves into a rapidly emerging area of the British dog ownership market. All are keen to tap into a growing trend which has been expanding every year for the past decade. And expanding really is the best placed adjective to describe what’s happening. Britain’s dogs are getting fat, they’re dying and the cause is, quite simply, their owners. Picture in your mind, if you can stomach the thought, an image of an abused dog.