Look Back Longer because every rearward day is a safer day! Why Look Back?At Joie, our mission is to keep kids safer. For this reason, we consulted with doctors and child safety experts worldwide to better understand the effects of a car crash on a child’s growing body. They agree rearward facing as long as possible is the safest way to go. When a child is riding rearward facing, the car seat absorbs the impact, protecting the child’s head, neck and spine – even up to 73% more than forward facing!