As a kid, the day the Scholastic flyer arrived was Amanda Lai’s personal Christmas. She grew up a total bookworm, the type who would stay up past bedtime reading by flashlight under the covers. Fittingly, Lai, 27, now steers the social identity of one of the most prominent companies in the publishing world, Wattpad, which hosts stories written by everyone from total unknowns to a-list authors like R.L. Stine and Margaret Atwood. It’s a position she relentlessly campaigned for.