Talk of disruption is everywhere, but it’s not a new phenomenon. Rob Morrison says we shouldn’t be fearful, and offers six disruption insights uncovered over 30 years. If you’ve ever launched a brand-new product, you know how frustrating it can be. No matter how much consumers hate the status quo, not matter how fat and lazy the current suppliers have become, no matter how much consumers are being ripped off – some people are simply impossible to shift. How much do Australians hate banks?