In high school, I never quite found my niche. I wasn’t a jock or preppie, neither freak nor geek. I just had to be me. In other words, my focus was on my intrinsic value proposition, not what the competition was doing. Competitive analyses are valuable, don’t get me wrong. They are necessary to ensure you have a unique value proposition. After all, your product isn’t for sale in a vacuum. I’ve worked with a competitive sales office in the past and you can learn a lot from win-loss reports as well.