In the late 19th century, a Lithuanian immigrant named Max Shapira walked the roads around the rural town of New Haven, Kentucky. He was a peddler, who wore a pack on his back and sold notions, thimbles and threads to households around the town. Before long, he earned enough money to buy himself a horse and carriage. His trade became a successful enterprise, and he opened a brick-and-mortar store to sell his wares. Max Shapira had five sons—David, Ed, Gary, George and Mose.