Media Mall has been around since the earliest days of the Web. 1995 to be exact. It was and is a labor of love by writer, producer, creative director, and digital media pioneer, Jon Leland. That's me.
I even remember when I was first creating Media Mall, I got a threatening email from one of the early Internet purists pleading with me not to "commercialize" the Web. I tried to explain to him that there was nothing that either he or I could do to stop that. Source