What does the word ‘FAT’ really mean? So the summer is here, are you going on holiday? Fancy some new swimwear to go with some fancy sunglasses? Summer is the time we expose our bodies. The pictures are everywhere, billboards, posters, models with six-packs, toned, lean, perfectly formed bodies posing in every shop, at every magazine counter, in every position, not one extra ounce of flesh. Looking good is a billion dollar industry!