But Shem had other ideas. He told Bill the wine would be called “Shemz Must Go,” a throw-back to their days at the seminary and those special meals made with whatever was left in the refrigerator. The friends laughed about the idea, but in the end, Bill and Mary decided it was the perfect name. “If a friend has that much passion to be a part of it,” says Bill, “then why not?”“Shemz Must Go” was released on October 14, 2017. There is no recipe. “It’s called a single run,” says Mary.