This is only my third SXSW, but a staple I've attended every year is the FADER Fort. Why? FADER sets the precedent for what a brand activation's standard should be. My first year, 2016, Drake came out. Who can top that? Every year, FADER Fort is one of the most anticipated locations for any music fan looking to spot some 'influencers,' and see acts with either a little or a lot of buzz on the charts and streaming. This year, they will include performance by SOBXRBE, Mozzy, YBNNahmir and so many more.