Holy moly. Elon Musk is really a human being! This in depth profile by Neil Strauss is either an incredible scoop, or a deft bit of PR by Musk himself, who certainly is a master of the public reveal. Either way, it comes off as genuine, and it paints Musk in a very soft light. Money Quote: “There is clearly something Musk wants to share, but he can’t bring himself to utter the words, at least not on the record. “It’s so terrible, you can’t believe it.” The tears run silently down his face.