LA CROSSE, Wis. (WKBT) - Most can only celebrate Oktoberfest once a year, but for one group, that fun lasts year-round. Festival royalty, past and present, along with volunteers called grenadiers, demonstrate Oktoberfest spirit. "We call it Gemutilichkeit," 2012 Festmaster Brad Sturm said. "Just a friendliness to everyone." “It’s the best thing ever,” Stacie Stauffer said. She and her husband Chris are now official grenadiers, after years of considering taking the plunge.