With the recent closure of the two remaining Japanese American bilingual dailies, NikkeiWest is now Northern California’s oldest and longest running Japanese American newspaper in production.
The misconception that our publication’s readers are fluent in Japanese is often misleading. Since 99% of our readers are American-born, English is our primary language and therefore, most of us are not fluent in Japanese. If you’re looking to reach this viable American-born generation, this is the publication for you. Source