This is a very weird, premium lens made by Lensbaby. On the surface, it’s a fairly standard 35mm 2.8 lens, but it has one weird little trick built into it, a slider that adjusts swirling bokeh and vignette. Basically, it’s like a built-in Instagram filter. Just adjust the little slider, and boom! You now have a photo with a pre-applied filter. That means you can save like, 4 seconds while uploading your image to Instagram.