After several decades and countless logo bags, Coach is changing its globally recognised name. Feel free to pause for a moment of silence. On Oct. 11, the company announced that it would be changing its corporate name to Tapestry. Fortunately, the name change will only affect the larger corporation that houses Kate Spade, Stuart Weitzman, and, of course, Coach. As the company continues to grow with new acquisitions, CEO Victor Luis said, the name needed to reflect that growth.