As CEO I oversee all areas of the business. I began matched betting while I was studying Cinema and Photography at the University of Leeds, and I was making a decent amount from it. I couldn’t believe more people weren’t doing it. I realised that, if you could simplify the process and educate people about it, it would be very appealing. That’s how Profit Accumulator was born, and the company was founded in 2014. Like I said, I used to do it a lot.