As I was writing my best-selling book, The CEO’s Guide to Marketing, I did a fair amount of research. I spent time scanning marketing books, researching marketing websites and watching countless marketing videos on YouTube. I wanted to make sure there wasn’t something similar, or worse yet, better than I was writing. I’m hesitant to say what I really think about what I found because it doesn’t sound very nice. So, let’s just say you should be careful which marketing “expert” you listen to.