Failure is something we don’t talk about enough in business. In fact, it’s practically a four-letter word. In the industrial world, we’re trained that failure equals incompetence, which equals…out of a job. Yet, Silicon Valley startups teach us that failure is cool. Some even wear it as a badge of honor. In the software world, failure equals cool, which equals job security. So, why do we see failure so differently in the industrial world? Why can’t we view failure more like the software world?