Online/Digital was conceived over a couple of non-fat lattes, when two former university roommates, Sarah and Minnow, met for a coffee. Known as the go-to moms in their circles and inspired by their own experiences as moms to five children between them, they started to imagine what kind of resource could help with the ever-present challenges of modern-day motherhood. These moms were too savvy (definition of savvy: practical know-how) to let their ideas remain in utero. The birth of a new company was inevitable, and nine months later,—now Canada’s top online resource for moms—was born. In 2014, Maple Media acquired SavvyMom Media and UrbanMoms.Ca. The deal combined the SavvyMom Media properties with and Ideon’s parenting site BabyPost.Com to form The SavvyMom Group, now the largest provider of Canadian online content targeted to Canadian moms. Source

Outlet Details

Scope National, Consumer
Language English
Country Canada
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