Shout99.com provides news, information, support and services to freelancers and small businesses in the UK.
The name "Shout99" is a sporting metaphor. Ninety-nine was the codeword used by the British Lions rugby team while on tour in South Africa in 1974. If one of the team was under threat, a shout of "99" would bring instant support from all team-mates. The undefeated British Lions of that era have become acknowledged as the epitome of teamwork and camaraderie.
The Internet brings the ability to shout "99" to thousands of like-minded small businesses. Source