Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Login or sign up ! Budding business owners have a lot of decisions such as location, services, décor, branding…the list goes on and on. But whether you are opening a full-service day spa or a one-room shop, no decision is more important than products. It defines your menu, sets the standard for quality and helps craft your brand.