So Darling is a news and recommendations site for lovely people who like lovely things and aren’t afraid to stand out from the crowd in their own unique way. We mix it up with the occasional editorial or article and the result is… well… so darling!
So Darling isn’t written by corporate mouthpieces or pretentious cooler-than-thou clones, it’s written by professionals who work within the fashion industry and just want to highlight the best in beauty, fashion and lifestyle to our readers. From the latest fashion finds to the perfect accompaniment to your living room, if we love and would buy it ourselves we’ll cover it! Source