Hi and welcome to my new male grooming blog. One of the questions most asked of me is ‘How do I stop the pain of shaving’? Razor burn, also known as shaving rash, is one of the most common male grooming issues with men and I’ve spent the past 25 years working to solve the problem which I’ve called ‘The perfect shave’. So, if you want to stop suffering from razor burn, here’s what to do. Make a note of the directions your beard hair grows.