The Swindon Advertiser (colloquially known by locals as 'the Adver') is a daily tabloid newspaper, published in Swindon. The newspaper was founded in 1854, and had a circulation in 2006 of 22,321.
It claims to have been the UK's first provincial 'penny-paper'.
It is owned by Newsquest, the UK subsidiary of U.S.-based Gannett Company. Source