Today, technology evolves at lightning speed. Computers, phones, apps, and software programs, just to name a few are improving constantly. New innovations are introduced almost daily; the grunt work behind the innovation process is rarely seen. While success is ingenuity that is quickly rewarded, the role of failure is often overlooked. In reality though, failure plays a vital and irreplaceable role in rapid innovation. It may seem counterintuitive, but repeated failures often lead to success.