Lately, many content creators on YouTube have been calling foul. From losing subs to view counts being incorrect. But how did we get here? Like many pyramid schemes you need to build up your brand and sell it to others. It doesn’t matter what it is. It could be a product, service etc. In the world of YouTube you build a brand for your audience to hopefully relate to in some way. In the beginning before people realized what YouTube was they just posted a topic they were interested in.