The Awl is a website about "news, ideas and obscure Internet minutiae of the day" based in New York City. Its motto is "Be Less Stupid."
Founded in April 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk out of Sicha's East Village apartment after being laid off by the pop culture magazine Radar, the trio decided to launch their own blog, completely "out of pocket with a bare-bones site." The site's name was coined by contributor Tom Scocca, after the small pointed tool used for piercing holes. "He’d always wanted to have a newspaper named The Awl. So we semi bought it from him in a friendly arrangement," Sicha told Vanity Fair. Source