Your eCommerce website should drive your visitors to purchase products, and lots of them! So why do you have low sales volumes? You might think that your current online shop is OK and ‘does the job’, but in reality, it could work a lot harder for you. The difficulty is that you have to educate, nurture and convert each of these visits into a successful sale, all within a single browsing session. Here are a few simple steps you can take to help drive sales and make your shop perform how it should.